Every year on the 27th September, the world unites to celebrate World Tourism Day, spotlighting how travel shapes cultural, social, and economic progress globally. At Galway Tour Company, our mission is to showcase the majestic beauty of the Wild Atlantic Way – from the Cliffs of Moher to Connemara and the Aran Islands – while delivering memories that you can take back to the place you call ‘home’.
Tourism in Ireland
2024 data from the Irish Tourism Industry Confederation (ITIC) reveals a remarkable surge: international visitor spend reached €6.2 billion, marking a 13% increase over the previous year.
This growth illustrates Ireland’s position as a must-visit European destination – and the Wild Atlantic Way, with its dramatic cliffs, coastal walks, and rich heritage, remains a cornerstone of Irish tourism appeal. Yes, we’re biased, but check out our Google reviews if you don’t believe us!
Why World Tourism Day Matters for Us
World Tourism Day is a celebration of meaningful travel, cultural exchange, and community impact. The theme for 2025 is ‘Tourism and Sustainable Transformation’. This year, we honour these values by:
- Promoting off-peak experiences – Visits to the Cliffs of Moher and the Burren outside peak times mean calmer crowds and richer experiences.
- Supporting rural economies – Our tours sustain regional businesses – from family-run B&Bs and pubs to local ferry companies.
- Championing sustainability – By encouraging slower itineraries and prioritising local guides and producers, we contribute to environmentally and economically sustainable tourism.
Highlights Along the Way
Whether visiting for your first or thirty-first time, you’re in for a treat by using Galway Tour Company as your transport operator to navigate around the Wild Atlantic Way.
- Cliffs of Moher & The Burren: Iconic and awe-inspiring, they draw over a million visitors annually, with nearly half arriving from the U.S. alone. That’s a lot of Irish cousins!
- Connemara & Kylemore Abbey: Rugged beauty meets timeless serenity – perfect for a slow, immersive experience that lingers in the memory. Moviegoers of a certain vintage will have fond memories while exploring Cong Village, which served as a backdrop on many scenes in the iconic 1950’s classic movie, ‘The Quiet Man’.
- Aran Islands: Situated off the coast of Galway Bay, the Aran Islands offer a glimpse into traditional Irish life. Home to Irish-speaking residents, the islands feature authentic cottages – some still lived in, others in ruins – along narrow, winding roads lined with Ireland’s iconic dry stone walls. Their unique charm provides a perfect escape from city life.
Join Us in Celebrating Sustainable Travel
This World Tourism Day (27th September), reflect on how travel can enrich cultures, sustain communities, and protect landscapes. At Galway Tour Company, we’re committed to delivering transformative experiences that embody the spirit of the Wild Atlantic Way.
Join us to explore, connect, and make every journey matter.
